About us

NEWS LIVE is a 24-hour satellite news & current affairs channel headquartered in Guwahati, Assam. It was the first venture of Pride East Entertainments Pvt. Ltd., a Guwahati-based media group that has since launched four other satellites. Launched on January, 21, 2008, NEWS LIVE has over the past nine years become the voice of the people. It commands an impressive viewership and is the runaway leader in the realm of news broadcasting in the region and beyond. The channel has been topping viewership ratings on TAM & now on BARC week after week, month after month and year after year that clearly reflects the preference of viewers when it comes to television viewership in this part of the world.

While the administrative team of NEWS LIVE is led by Riniki Bhuyan Sarma who is the chairman and managing director (CMD) of Pride East group, the editorial team of NEWS LIVE is led by Syed Zarir Hussain who is the Chief Managing Editor. The channel uses state-of-the-art television broadcast technology and boasts of as many as 11 Digital Satellite News Gathering (DSNG) & Outside Broadcast (OB) vans besides Backpacks and bureau offices in all important towns and cities.

The tagline “Pushing Northeast 24X7” amply highlights our commitment to focus on the entire Northeastern region, and to take stories from the region to a wider, global audience.